Where emotional intelligence meets mental wellness
In 2019, The Profiles Group of Companies took a pioneering step towards fostering emotional intelligence (EI) in Philippine workplaces with the founding of Emovation Inc. Emovation leverages the DISC Flow® Model and Genos Emotional Intelligence (EI) assessments to equip organizations and individuals with the tools to develop critical EI skills in six key areas: self-awareness, social awareness, authenticity, emotional regulation, self-motivation, and influence.
Mission and Vision
Our mission is to be the leading provider of EI training programs and assessments in the Philippines, partnering with individuals and organizations to achieve excellence.
Integrity, honesty, and quality are our cornerstones. We embody these values by using EI to deliver exceptional service that adapts to your unique needs.
We envision a Filipino society that prioritizes its people.
Here at Emovation, we aim to inspire individuals to empower themselves, embrace personal growth, and thrive.
Elevating the human capacity to the fullest.
Meet our team
At Emovation, our passionate team of emotionally intelligent professionals is dedicated to helping you and your employees prioritize mental well-being and develop emotional intelligence.

Dr. Mariel Kristine T. Rubia, RPsy., CSAP, CSIOP, CSCP
Chief Operations Officer
Dr. Mariel Kristine T. Rubia, Ph.D., is a licensed psychologist (License No. 0000101) and clinician–executive with over a decade of experience in clinical practice, higher education, and organizational consulting. She is the Chief Operations Officer of Emovation Inc (January 2025 – present), leading enterprise strategy and serving as overall head of Mental Health Services and Programs, as well as national program head for the Genos Emotional Intelligence Certification and Discflow® Certification.
As a Master Trainer and a Certified Genos Emotional Intelligence Practitioner, trained by Genos International in Australia, her work in emotional intelligence encompasses all employee levels, not just among leaders, focusing on building self-awareness, collaboration, and performance.
Dr. Rubia is the founder and director of the ME RUBIA Psychological Assessment Center, where she oversees psychotherapy sessions, full-scale assessments, and evidence-based solutions for individual and workplace well-being. Certified in Industrial-Organizational, Clinical, and Assessment Psychology, Hypnotherapy, and DISC, she translates psychological science into scalable HR and Employee Assistance Program initiatives, competency-based recruitment, and the development of psychometric tools.
She has extensive experience in complex clinical and forensic evaluations, including annulments and Violence Against Women and Children (VAWC) cases. She has also taught at St. Scholastica’s College, De La Salle University Manila, and De La Salle–College of St. Benilde. Her programs incorporate trauma-informed and psychologically safe practices, as well as outcome measurement tools (PHQ-9, GAD-7, and WEMWBS), which demonstrate a return on investment.

Joanna Mae M. Valzado, RPm, CCBT
Corporate Wellness Junior Manager
Joanna serves as the Corporate EAP Junior Manager at Emovation Inc.
She is a dedicated advocate and coach for mental health and well-being with a diverse professional background, having worked with government agencies, non-governmental organizations, the academe, and the private sector, gaining expertise across various domains.
She graduated with honors (Cum Laude) and was recognized as the best Practicum Student during her Bachelor’s Degree in Psychology at Divine Word College of Legazpi. Currently, she is pursuing her Master’s degree while obtaining certifications in Rational-Emotive Behavioral Therapy and Six Sigma.
Beyond her academic pursuits, she holds several certifications and qualifications that enhance her expertise, including competency-based Human Resource Management certification from Ateneo de Manila University, certification as a Cognitive Behavioral Therapist from Transformation Academy, and certification as a Coach of Emotional Intelligence through GENOS International.

Khajel D. Santos
Corporate Wellness Junior Manager
Khajel Santos is currently the Corporate Junior Manager for Operations at Emovation Inc. and has recently returned to The Profiles Group, bringing with her a wealth of valuable experience. She earned her B.S. in Computer Engineering from AMA Computer University and holds certifications in ITIL v3 Foundation, Data Visualization, Business Analytics, and AWS Partner: Cloud Economics Accreditation.
Throughout her career, Khajel has gained extensive experience working in Malaysia and Singapore and has a proven track record in developing tailored learning materials, managing IT projects, providing global technical support, and performing comprehensive data analysis.
Her expertise encompasses training leadership, project management, and operations supervision, demonstrating her ability to effectively handle diverse cultural environments and complex projects.
In her current role, Khajel oversees contract handling, process alignment, schedule coordination, and quality control, ensuring smooth operations. Her strong organizational skills and ability to work in diverse cultural settings make her a valuable asset in every role she undertakes.

Ericka Joy P. Samonte, RPm
HR Solutions Leads for Mental Health and Emotional Intelligence
Ericka, a member of our team, is currently the mental sales lead. Her advocacy centers around workplace management, leadership, and the academe, where she aspires to foster a stigma-free and supportive environment for people to prioritize their mental and emotional well-being.
Aside from her background in mental health, she holds a bachelor’s degree in Psychology from Bulacan State University, where she graduated as Dean’s Lister. With the goal of promoting mental health awareness and implementing effective, accessible wellness programs, she is currently completing her Master’s degree in Clinical Psychology at La Consolacion University.
Ericka has completed training in Clinical Case Formulation and Treatment Planning, Psychological First Aid, and other related mental health fields.
As a former student leader, she attended leadership programs and now aspires to promote emotional intelligence among leaders to create inclusive spaces where mental well-being is prioritized. She also aims to empower leaders and organizations to foster resilience and build a supportive environment for psychological safety.
Ericka firmly believes that strong leadership with empathy is key to breaking stigma around mental health and promoting a culture of empathy and well-being.


